Don Ed Hardy, the famed tattoo artist, must smell good. Make that really good. Ed Hardy-themed perfumes have become some of the most popular fragrances in the world with retailers buying $85 million worth of them so far this year.
ed hardy
Mr. Hardy’s colorful and exotic tattoo
womens ed hardy shirts designs-cum-artwork seem to help sell just about anything. Cruise around the local mall or online and you will find Ed Hardy sweaters, jeans, shower curtains, golf carts, nasal strips and lollipops.
Thirty-five years after Mr. Hardy opened his first San Francisco tattoo studio, to only a trickle of foot
men ed hardy traffic, his North Beach shop Tattoo City is known the world over as the place to go for vivid murals on flesh.
Were Sailor Jerry, his gruff mentor, still around, he might be bewildered and a bit aghast to find that licensees of the Ed Hardy moniker expect to move more
ed hardy jeans for men than $700 million in merchandise this year. Tattoos have gone mainstream and then some, thanks in part to Ed Hardy.
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